Did you know that 66% of American households now own a pet, with sales in the United States totaling about $150 billion per year? Well, that’s what the recent APPA report says. That's a lot of money for the taking, do you agree? This market boom has resulted in increased rivalry for pet-related companies, goods, and services. Getting your brand noticed and heard amongst all of this noise, let alone persuading fussy pet owners, may be a daunting task. The good news is that with the right strategy in place, all these obstacles can be overcome. In this post, we will show you how to do that. We have pulled together tried-and-true strategies that will help pet industry companies reach success.
Strategy #1 — Create Campaigns That Cover the Whole Sales Funnel
Most pet companies (for a good reason) prioritize their bottom line — turning as many customers as possible into sales. However, if your marketing efforts are only targeted toward that goal, you are severely limiting your development opportunities. So trying to boost sales of DNA test for cats is a good thing. However, there is a better approach to follow. By focusing on brand recognition and customer interaction rather than simply sales, you may gradually build your pipeline of future consumers or leads.
Here's an example of how your brand may implement this strategy:
- Improve your online presence with organic social media marketing and advertising.
- Use content marketing on your website, blog, email campaigns, and other channels to educate prospects throughout the consideration process.
- Targeted Google Ads and social media advertising may help you convert clients.
- Retain your loyal consumers using email marketing and ad retargeting.
Strategy #2 — Implement an Omnichannel Marketing Strategy
You can't rely on a single marketing channel to keep your company running. Sure, many new items are introduced via virality on TikTok or Instagram Reels, but without further marketing, those purchases may rapidly fade out. When you depend on a single marketing channel, your company will hardly be able to ensure the top performance of your company. By broadening your advertising efforts, you may retain results where your audience initially discovered you while also reaching new audiences where you would not anticipate them.
Strategy #3 — Use Affiliate Marketing with KOLs and Influencers
Pet companies and influencers go hand in hand. In an industry that depends primarily on organic exposure and appealing content. It's no surprise that top businesses want to work with affiliate marketers to increase product awareness. However, as influencer marketing has evolved, it has become far more difficult. Generating money from these agreements entails more than just paying a pet influencer to promote your product in their newest video. Without adequate research and preparation, your brand might be wasting money.
Strategy #4 — Crowdsource a Wide Range of Video and Image Creations
User-generated content is king for today's pet companies, and it should be a staple of your advertising strategy. This type of information adds legitimacy to your pet product or service. It demonstrates that individuals are using your brand in their daily lives, demonstrating to potential buyers how your brand may fit into theirs as well. And, with advertising dependability almost twice as crucial as popularity, user-generated content (UGC) is essential for interacting with your target audience.
Strategy #5 — Advertise in Underused Markets
As your omnichannel marketing approach grows, consider employing ad channels such as Reddit, Pinterest, and TV to reach new customers. For many companies, these channels are less expensive than anticipated. And, when handled effectively, they have enormous potential (such as the 250% increase in revenue created by one eCommerce customer).
Strategy #6 — Use Instructional Content Marketing to Nurture Your Leads
Cute photos and videos will only take your brand so far. With so much competition out there, your company must also persuade your audience to buy your product rather than others. Thus, content marketing might be the finest method to accomplish it. We strongly advise any pet business to create a blog to answer frequently asked issues, draw new clients to your website, and keep your brand front of mind. Blog content does not have to be limited to your products. Thorough keyword research might identify related subjects that appeal to your target audience.
Optimize Your Pet Brand's Marketing Strategy
With the pet business expected to develop significantly, establishing the proper marketing foundation for your brand will be critical in outlasting your competitors in the coming years. While every company may post lovely puppy images on their social media accounts, the true indicator of a long-lasting brand is a deliberate omnichannel strategy.
